Pile On Motivation

Join 21K other subscribers

Tag: First mover disadvantages

  • Whose business model did South West Airlines follow?

    South West Airlines(SWA) is a modern day classic example of an iconic company which did not start with a unique business model of its own.

    Pacific Southwest Airlines(PSA) started early as a low cost carrier.SWA followed the low cost model & even the entertainment aspect from PSA.The employees of SWA were encouraged to go on visits to PSA to study and understand their work culture and experience handed out to the customers.

    The difference is that SWA exhibited the right kind of discipline to take the organization to the next level whereas PSA lost its way.

    This comparison goes a long way to prove that to be an iconic brand it is not necessary to be a “first mover”.

    Adopted from Jim Collins’s book titled “Great By Choice”

  • “First Mover” Disadvantages

    Contrary to popular belief, a lot of cases exist where the “first mover” have not been able to sustain for a long in a market and the followers have taken over.

    Source – http://www.revelx.co

    The following link talks about the disadvantages of a “First Mover”

    https://www.revelx.co/blog/first-mover-disadvantage/

    A few notable examples in this regard:

    • Google Glass was the pioneer now Snapchat Spectacles is in demand
    • Apple was the pioneer in PCs , Microsoft was the follower and adopted the model
    • Craglist was the pioneer in finding properties “for rent” , AirBnb now dominates the market

    Similar points are discussed in Jim Collins’s book titled “Great By Choice”