“First Mover” Disadvantages

Contrary to popular belief, a lot of cases exist where the “first mover” have not been able to sustain for a long in a market and the followers have taken over.

Source – http://www.revelx.co

The following link talks about the disadvantages of a “First Mover”


A few notable examples in this regard:

  • Google Glass was the pioneer now Snapchat Spectacles is in demand
  • Apple was the pioneer in PCs , Microsoft was the follower and adopted the model
  • Craglist was the pioneer in finding properties “for rent” , AirBnb now dominates the market

Similar points are discussed in Jim Collins’s book titled “Great By Choice”

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