See below some notable examples and you would start seeing the pattern

1) Gillette did not pioneer the safety razor.Star did

2) Polaroid did not pioneer the instant camera.Dubroni did

3) Microsoft did not pioneer PC spreadsheet.VisiCorp did

4) Amazon did not pioneer online book selling

Research shows that very few pioneers have gone on and dominated the market.

Adopted from Jim Collins’s book titled “Great By Choice”

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