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Tag: Goals of a business

  • Three goals of pursuing a business

    Adopted from Simon Sinek’s book titled “Great by Choice”

    The three goals for any business , in that order , should be:

    1. Pursue a just cause – To advance a vision bigger than self
    2. Protect people and make them feel safe – Should give rise to “Trusting” and hence “high performing” teams
    3. Generate profit – Money is a fuel for business hence this is going to provide the necessary resources for the future.

    The difference between companies with a “finite” and “infinite” mindset depends on which factor the organization gives emphasis to.

    In an ideal world , with an infinite mindset , 1 and 2 should influence the “Will” of people who in turn would be motivated enough to generate the resource(3)