Three goals of pursuing a business

Adopted from Simon Sinek’s book titled “Great by Choice”

The three goals for any business , in that order , should be:

  1. Pursue a just cause – To advance a vision bigger than self
  2. Protect people and make them feel safe – Should give rise to “Trusting” and hence “high performing” teams
  3. Generate profit – Money is a fuel for business hence this is going to provide the necessary resources for the future.

The difference between companies with a “finite” and “infinite” mindset depends on which factor the organization gives emphasis to.

In an ideal world , with an infinite mindset , 1 and 2 should influence the “Will” of people who in turn would be motivated enough to generate the resource(3)

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