Idea Diffusion Curve For a Marketer – What is it?

Gordon Moore’s idea diffusion curve is a very important lesson to keep in mind for marketers.Knowing this helps to position a product and target to specific groups of customers. There are 4 categories of people talked about here – Innovators – These are the ones who always like experimenting with new products and take theContinue reading “Idea Diffusion Curve For a Marketer – What is it?”