Adopted from Jim Collins’s book titled “How the Mighty Fall”
The 5 stages of decline of great companies are:
- Stage 1 – Hubris born of the success
- Stage 2 – Undisciplined pursuit of more
- Stage 3 – Denial of Risk and Peril
- Stage 4 – Grasping for salvation
- Stage 5 – Capitulation to irrelevance or Death