The 5 stages of decline of great companies

Adopted from Jim Collins’s book titled “How the Mighty Fall”

The 5 stages of decline of great companies are:

  1. Stage 1 – Hubris born of the success
  2. Stage 2 – Undisciplined pursuit of more
  3. Stage 3 – Denial of Risk and Peril
  4. Stage 4 – Grasping for salvation
  5. Stage 5 – Capitulation to irrelevance or Death

 


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