Adopted from Jim Collins’s book titled “How the Mighty Fall”

The 5 stages of decline of great companies are:

1. Stage 1 – Hubris born of the success
2. Stage 2 – Undisciplined pursuit of more
3. Stage 3 – Denial of Risk and Peril
4. Stage 4 – Grasping for salvation
5. Stage 5 – Capitulation to irrelevance or Death

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