The infinite game of business is where the players are unknown , time in unlimited and the rules are unknown.

The goal of players in an infinite game is to keep playing the game.

10X companies or high performing companies in the infinite game of business , exercise productive paranoia , empirical creativity and fanatic discipline to create huge margins of safety.

In the infinite game of business when the tide is rough these huge margins of safety safeguard a high performer being knocked out.During good times for luck to help these high performers derive high return on luck firstly they have to survive the rough times via the huge margins of safety.

Adopted from Jim Collins’s book titled “Great By Choice”