10X or high performing companies as analyzed by Jim Collins in “Great By Choice” exhibit one very surprising pattern
They have pegged their targets to a ceiling while at the same time earmarking a level beyond which it should never fall down.
It is like playing an infinite game of business with discipline to fight the ofds when the chips are down while at the same time showing restraint of not being too greedy when the times are good.
The comparison between Stryker and USSC has been cited as a reference wherein Stryker’s sustainable targets helped it stay afloat while USSC greed of aggressive targets eventually led to its acquisition by Tyco.
Thus in the game of business as well , slow and steady wins the race