Adopted from Jim Collins’s book titled “Great By Choice”

“20 Mile March” is a term coined in his book to explain why 10X companies have won over their competitors by being slow and steady , in the infinite game of business.

The three reasons why such a strategy helps to fight against all odds during difficult times has been mentioned below:

1. Builds confidence in ability to perform during adverse conditions
2. Reduces likelihood of catastrophe when hit by turbulent disruption
3. Helps to exert self control in an out of control environment

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