The insight adopted from the following preaching of Simon Sinek highlights the most important aspect behind the spread of an idea to spread like fire..
Come let us pile on motivation..
Tag: Idea Virus
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Does your MARKETING STRATEGY FOCUS on EARLY ADOPTERS?This is WHY you should START with THEM..
Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve ,highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.
Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.
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These are IDEAS that prevail in the end
Adopted from the following great quote of Seth Godin..
“In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”
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Influencing “Early Adopters” need of the hour for the modern day marketer
Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.
Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.