These are IDEAS that prevail in the end

Adopted from the following great quote of Seth Godin.. “In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

Influencing “Early Adopters” need of the hour for the modern day marketer

Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness. Though the “early and late majority” form a chunk of the market share , only when theContinue reading “Influencing “Early Adopters” need of the hour for the modern day marketer”