Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.

Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.