How the Idea Diffusion curve can serve as a radar to customer loyalty

The Idea Diffusion curve highlights the Innovators and early adopters as the ones who are not risk averse when it comes to trying out NEW products These are ones who love experimenting and whose word of mouth truly matters Thus a company who creates a new product should first try to impress and attract theseContinue reading “How the Idea Diffusion curve can serve as a radar to customer loyalty”

What has the “Idea Diffusion Curve” to do with “Customer Loyalty”?

The Idea Diffusion Curve popularized by Everett Rogers is a bell curve with the following characteristics: First 2-3% towards the left consists of “Innovators“ Next 14% consists of “Early Adopters“ Next 34% consists of “Early Majority“ Next 34% consists of “Late Majority“ Finally the 16% consists of “Laggards“ Innovators and Early Adopters are those whoContinue reading “What has the “Idea Diffusion Curve” to do with “Customer Loyalty”?”

Influencing “Early Adopters” need of the hour for the modern day marketer

Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness. Though the “early and late majority” form a chunk of the market share , only when theContinue reading “Influencing “Early Adopters” need of the hour for the modern day marketer”

Idea Diffusion Curve For a Marketer – What is it?

Gordon Moore’s idea diffusion curve is a very important lesson to keep in mind for marketers.Knowing this helps to position a product and target to specific groups of customers. There are 4 categories of people talked about here – Innovators – These are the ones who always like experimenting with new products and take theContinue reading “Idea Diffusion Curve For a Marketer – What is it?”