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Tag: Malcolm Gladwell

  • Learning to respect SNAP judgements in decision making

    Adopted from the following great insight shared by Malcolm Gladwell from the book BLINK exposes us to the power of snap judgements

    “We live in a world that assumes that the quality of a decision is directly related to the time and effort that went into making it…We believe that we are always better off gathering as much information as possible an depending as much time as possible in deliberation. We really only trust conscious decision making. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world. The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”

  • This is the KEY to decision making!!

    Adopted from the following great insight shared by Malcolm Gladwell in his book BLINK

    “The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.”

  • These insights on why the “human limbic brain” has no capability for rational thought

    Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars..

    “Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide that a politician is just like us, and it doesn’t matter a lot when he misspeaks, makes poor decisions or even gets indicted. We’ve already made up our minds and we’re going to look at everything that happens through the rose-colored glasses we put on after that first meeting.”