These insights on why the “human limbic brain” has no capability for rational thought

Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars..

“Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide that a politician is just like us, and it doesn’t matter a lot when he misspeaks, makes poor decisions or even gets indicted. We’ve already made up our minds and we’re going to look at everything that happens through the rose-colored glasses we put on after that first meeting.”