Remarkable Marketing
The five steps of remarkable marketing adopted by a remarkable marketer has been outlined below.
Tag: All Marketers are Liars
-
Does your MARKETING STRATEGY FOCUS on EARLY ADOPTERS?This is WHY you should START with THEM..
Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve ,highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.
Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.
-
Most marketers make the mistake of NOT thinking themselves as STORYTELLERs
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
-
This is MARKETING!!
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”
-
This is how FEAR of CHANGE spoils great ideas
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
-
Isn’t this such a quirky human psychology of we as consumers?
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
-
This is why we judge a person by the WORLDVIEW he adopts
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make”
-
Do consumers always buy stuff they NEED?This explains
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
-
A key insight that can illuminate modern day marketers
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.”
-
Service recovery is a hard task for a marketer , this is why
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”