This is why we judge a person by the WORLDVIEW he adopts

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make”

Do consumers always buy stuff they NEED?This explains

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”

A key insight that can illuminate modern day marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventingContinue reading “A key insight that can illuminate modern day marketers”

Service recovery is a hard task for a marketer , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

This is what is meant by a WORLDVIEW

Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

Realizing this simple truth can make better Marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”

This is what happens when consumers feel cheated

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

This is the mistake MOST marketers make

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

This is the science behind buying pattern of consumers

Adopted from the following great quote of Seth Godin from his book All Marketers Are Liars “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”

Successful marketers satisfy Consumer WANTS not NEEDS

Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass.. Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational andContinue reading “Successful marketers satisfy Consumer WANTS not NEEDS”