Most marketers make the mistake of NOT thinking themselves as STORYTELLERs

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

This is MARKETING!!

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

This is how FEAR of CHANGE spoils great ideas

Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heartContinue reading “This is how FEAR of CHANGE spoils great ideas”

Isn’t this such a quirky human psychology of we as consumers?

Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars “We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”

This is why we judge a person by the WORLDVIEW he adopts

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make”

Do consumers always buy stuff they NEED?This explains

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”

A key insight that can illuminate modern day marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventingContinue reading “A key insight that can illuminate modern day marketers”

Service recovery is a hard task for a marketer , this is why

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”

This is what is meant by a WORLDVIEW

Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars “A worldview is the lens used to look at every decision a person is asked to make.”

Realizing this simple truth can make better Marketers

Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”