Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make.”
Tag: All Marketers are Liars
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Realizing this simple truth can make better Marketers
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”
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This is what happens when consumers feel cheated
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”
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This is the mistake MOST marketers make
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
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This is the science behind buying pattern of consumers
Adopted from the following great quote of Seth Godin from his book All Marketers Are Liars
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
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Successful marketers satisfy Consumer WANTS not NEEDS
Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass..
Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective. And no matter what you sell—and whether you sell it to businesses or consumers—the path to profitable growth is in satisfying wants, not needs. (Of course, your product must really satisfy those wants, not just pretend to!)
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These are the two things Apple does extremely well
The following extract adopted from Seth Godin’s book “All Marketers are Liars” proves beyond doubt the 2 main reasons why Apple is able to entice its target segment with iconic products..
There are only two things that separate success from failure in most organizations today:
1. Invent stuff worth talking about.
2. Tell stories about what you’ve invented.
Make up great stories. That’s the new motto. -
This is how “Marketers” are known by the “Stories they Tell”
Extracted from the great book of Seth Godin named “All Marketers are Liars” that proves the effectiveness of story telling for marketers in order to woo consumers to buy their product..
Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. Some marketers do it well. Others are pretty bad at it. Sometimes the stories help people get more done, enjoy life more and even live longer. Other times, when the story isn’t authentic, it can have significant side effects and consumers pay the price.
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This is way “Marketing” is so intertwined with “Spreading of Ideas”
Adopted from the following great quote of Seth Godin from his book All Marketers are Liars..
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” -
These insights on why the “human limbic brain” has no capability for rational thought
Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars..
“Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide that a politician is just like us, and it doesn’t matter a lot when he misspeaks, makes poor decisions or even gets indicted. We’ve already made up our minds and we’re going to look at everything that happens through the rose-colored glasses we put on after that first meeting.”