Tag: Marketing lessons by Seth Godin
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How Good Stories reinforce our Worldview?
Good stories have the power of reinforce our worldview. These have the power to satisfy a consumer’s hidden desires. Inspired from Seth Godin’s book All Marketers are Liars.
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Typical Journey of a Good Story
The typical journey of a good story has been wonderfully illustrated by Seth Godin in All Marketers are Liars.
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The Four Step Response of Consumer Brain towards Marketing
The Four Step Response of Consumer Brain towards Marketing has been highlighted in this blog post. The same has been inspired from Seth Godin’s book All Marketers are Liars.
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Why is SELLING all about EMPATHY?
The following insight adopted from Seth Godin’s book The Practice, beautifully explains how SELLING is LIKE a DANCE with POSSIBILITY and EMPATHY.. “SELLING requires you to see the audience you have chosen to serve to bring them what they need. The BUYERS may not REALIZE it yet, but once you ENGAGE with them either you’ll…
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Have you ever experienced this FEAR of CHANGE?
The following great insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or…
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Biggest ROADBLOCK to effective CHANGE IMPLEMENTATION..
The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack…
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How does STORYTELLING relate to MUSIC?
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “Your STORY is a SYMPHONY, not a NOTE”
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As a MARKETEER are you making the same MISTAKE?
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
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Why is STORYTELLING the most necessary prerequisite to MARKETING?
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars “Stories (not ideas, not features, not benefits) are what spread from person to person.”
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Are you too making the MISTAKE of chasing too many CUSTOMERS?
The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow “Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?”