The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”
The following self help and motivational insight has been adopted from Seth Godin’s book Purple Cow
“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”
The following self help and motivational insight has been adopted from Seth Godin’s book Purple Cow
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those who stand out.”