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Tag: Marketing lessons

  • Are you looking for a new CEO?To frame the perfect job description think CVO..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    A Chief Executive Officer is actually a Chief Vision Officer, someone who is responsible for setting and articulating and ensuring the organization is heading in one direction and then hiring the people and giving them direction beyond the short term.”

  • As an ENTREPRENEUR are you in a RUSH for more SOCIAL CONNECTIONS?This is WHY you should know “SCHMOOZING”..

    The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.

    In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he defines it as-

    The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.

  • As an ENTREPRENEUR are you in a RUSH for more SOCIAL CONNECTIONS?This is WHY you should know “SCHMOOZING”..

    The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.

    In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he defines it as-

    The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.

  • Do you FEEL PROUD of your RATIONALITY?I bet you cannot ignore these IRRATIONAL HABITS..

    Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

    1. Decoy effect – Introducing a –VE of something , as a decoy , can influence choice/human behavior when that something is pitched against some other option.
    2. Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression.
    3. Gravitational pull of FREE – We agree with it or not , all humans have a natural inclination towards something offered for FREE even though that product/service being offered is not something that we desire.
  • Are you into PRODUCT DESIGN and searching for the recipe of HABIT FORMING PRODUCTS?The Hooked Model is your ANSWER..

    Hooked By Nir Eyal mentions of a 4 step Hook Model in order to create “habit forming” products. The steps are as follows:

    1. Trigger – Internal teiggers followed by external triggers to cause a craving
    2. Action – Take action after getting enticed by the trigger
    3. Variable rewards – These make dopamine to flow through our veins and get us excited
    4. Invest – Invest once convinced with the rewards
  • HOOK your CUSTOMERS to your PRODUCT.

    Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product.

    To hook a customer to a product , the product should get ingrained with the habit of the customer via the following :

    1. Hook Model – Follows this order a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit ZoneA product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a key for a product’s high performance and repeat value in the mind of a customer.
  • Are you good at ANALYSIS yet NOT able to GRAB the BIG PICTURE?This is where you should FOCUS ON..

    Adopted from the following great insight shared by Daniel Pink from the book A Whole New Mind

    1) Left Brain for number crunching vs Right Brain for getting the big picture

    2) From Industrial Age till Information Age need of the hour was L(Left Brain) Directed thinking.

    3) In the modern Conceptual Age , in the age of abundance , R(Right Brain) Directed Thinking would rule.

  • For your ORGANIZATION, have your FOUND your JUST CAUSE yet?High time you found one..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    A “Just Cause” is defined as the futuristic vision aimed towards engaging employees of an organization for achievement of fulfillment in their lives.This is solely driven by the sense of meaning in the vision that makes monetary short term benefits insignificant to an employee of an organization.

    Needlessly to say taking baby steps towards that vision gives us a sense of fulfillment.This is why the company mission and vision statements should be oriented more towards alignment with a “Just Cause” rather than benefits which can be felt only in the short term.

    All great organizations orient their vision and mission statements keeping the long term perspective in mind.

  • Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..

    In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

    The formula is B = MAT where behavior of an user is a function of the following three parameters
    B = behavior , M = motivation , A =ability of the purchase & T = trigger provided

  • As a LEADER are you aware how “Existential Flex” TEACHES you to ADAPT BETTER ?Learn it the Steve Jobs way..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    When Steve Jobs and his team at Apple visited Xerox PARC , Palo Alto CA in 1979 they were introduced to the new GUI based concept.

    Though Apple had made significant investments in command based interface for its Apple PCs , being an infinite minded leader he exercised “Existential Flex” and decided to adopt GUI for its Macintosh to be released in the next 4 years.

    Needless to say he faced quite a lot of resistance from his own employees who were not comfortable with disruption.

    The fact that the risk paid off is ample testimony to the fact that an infinite minded leader can preempt disruption in enabling an organization to reach great heights in an infinite game.