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Tag: Marketing lessons

  • What is the difference between Plan and Mission?

    Adopted from Seth Godin’s great marketing quotes, enlightens on the difference between a plan and a mission.

    “Plans are great but missions are better. Missions survive when plans fail, and plans almost always fail”

  • Dream big and challenge the status quo for this reason

    Adopted from the following great quote of Seth Godin

    “Doing what you’ve been doing is going to get you what you’ve been getting”

  • This is what Marketing is all about

    Adopted from the following great quote of Seth Godin..

    “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

  • Best definition of “Expertise”

    Adopted from the following great quote of Seth Godin from his book Linchpin..

    “Expertise gives you enough insight to reinvent what everyone else assumes is the truth.”

  • Linchpins are one among us , this quote makes us realize that

    Adopted from Seth Godin’s quote from his book The Linchpin

    “The linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it.”

  • This quote unearths the real truth behind BEING REMARKABLE

    Adopted from the following great quote of Seth Godin from his book Purple Cow

    “Nobody says “Yeah, I’d like to set myself up for some serious criticism!” And yet the only way to be remarkable is to do just that.” 

  • This quote will inspire us to CONQUER the FEAR of CHANGE

    Adopted from the following great quote of Seth Godin..

    “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.”

  • Beautiful quote that explains how HARD WORK is ABOUT TAKING RISK

    Adopted from the following great quote of Seth Godin , on risk taking..

    “Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, drive through the other barrier. And after you’ve done that, to do it again the next day.”

  • Marketers need to understand this quirky human psychology

    Adopted from the following iconic marketing quote of Seth Godin..

    “People don’t believe what you tell them.
    They rarely believe what you show them.
    They often believe what their friends tell them.
    They always believe what they tell themselves.” 

  • The need of Permission Marketing in a hyper-mediated world

    Adopted from the following great marketing quote of Seth Godin..

    “As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”