Tag: Nucleus Accumbens
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Are you Addicted to Casino Slot Machines? Reason.
Are you addicted to casino slot machines? Read this blogpost to know the exact reason. Slot machines in casinos bring in Variable Rewards which stimulates the brain’s pleasure center (Nucleus Accumbens), responsible for cravings. Read some more insightful posts from the same book here – https://viewpointsunplugged.com/?s=hooked
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Peculiarity of Brain’s Pleasure Center. What?
To understand the peculiarity of the brain’s pleasure center or Nucleus Accumbens, please read this wonderful insight. The insight has been inspired from Nir Eyal’s book Hooked.
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Why extrinsic rewards are a source of depression?
The Carrot and Stick method of motivation to stimulate desired behavior from individuals focuses on EXTRINSIC rewards to stimulate desired behavior. Rewards in such a case act as an addictive agent and activates reward seeking addictive behavior in individuals.The expectation of reward stimulates nucleus accumbens and makes us eager to perform the task in the…
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Understanding the science behind reward cues in casinos
Casinos surround themselves with reward cues for e.g. inexpensive food , free liquor , surprise gifts , potential jackpot prizes etc. to act as reward cues in order to stimulate the Nucleus Accumbens in the human brain. The Dopamine or Addictive chemical that flows as a result stimulates risk seeking behavior in human beings to…
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The truth fMRI reveals about rewards
fMRI or Functional Magnetic Resonance Imaging reveals activation of Nucleus Accumbens and the flow of the “Addictive” chemical named “Dopamine” when extrinsic rewards are provided. The results are similar to addictive behavior produced as a result of consuming cocaine , alcohol or gambling. The downside of “rewards” due to addiction reveals an alarming truth that…
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Expectations and their relationship with “Dopamine”
David Rock in his book “Your Brain At Work” talks at length about the relationship of human expectations & their interrelationships with the limbic brain. “Dopamine” is a neurotransmitter which is conjunction with nucleus accumbens plays a major role in reward and motivational behavior in humans. Amygdala is the region of the brain responsible for…