As a MARKETEER, are you SURE you know all the “P”’s of MARKETING?This is the RAREST yet MOST IMPORTANT..

Adopted from the following great insight shared by Seth Godin Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”. By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.

This is why ZARA the brand , has such a cult following

Adopted from the following great insight shared by Seth Godin from his book Purple Cow “As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer inContinue reading “This is why ZARA the brand , has such a cult following”

The RULES of modern day marketing have changed.This is how

Adopted from the following great insight shared by Seth Godin from his book Purple Cow “The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”

Playing SAFE is like playing with FIRE.This is why

Adopted from the following great insight shared by Seth Godin from his book Purple Cow “In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”

To be REMARKABLE, do not expect UNANIMOUS praise.This is why

Adopted from the following great insight shared by Seth Godin from the Purple Cow “If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable.Nobody gets unanimous praise–ever. The best the timidcan hope for is to be unnoticed. Criticism comes to those who stand out.”

This quote unearths the real truth behind BEING REMARKABLE

Adopted from the following great quote of Seth Godin from his book Purple Cow “Nobody says “Yeah, I’d like to set myself up for some serious criticism!” And yet the only way to be remarkable is to do just that.” 

Don’t forget this “P” of marketing – Seth Godin’s masterclass

Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”. By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.

“Purple Cow” by Seth Godin – key insights

Purple Cow , the book by Seth Godin , which talks of doing something remarkable to stand out of the clutter , to me , has the following key lesson. In the age when consumers have too much of choices and too less of time , creating a purple cow and framing a compelling storyContinue reading ““Purple Cow” by Seth Godin – key insights”

Authentic storytelling to create purple cows

All Marketers are Liars By Seth Godin relates the concept of authentic storytelling to creating purple cows(something remarkable).The central idea that resonated with me , in terms of modern day marketing , is as follows: Authentic storytelling by creating frames understanding the worldview of a consumer , would resonate with the consumer, make him tellContinue reading “Authentic storytelling to create purple cows”