Adopted from the following great insight shared by Seth Godin
Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.
By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.
Adopted from the following great insight shared by Seth Godin from his book Purple Cow
“As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to.”
Adopted from the following great insight shared by Seth Godin from his book Purple Cow
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”
Adopted from the following great insight shared by Seth Godin from his book Purple Cow
“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”
Adopted from the following great insight shared by Seth Godin from the Purple Cow
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable.Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those who stand out.”
Adopted from the following great quote of Seth Godin from his book Purple Cow
“Nobody says “Yeah, I’d like to set myself up for some serious criticism!” And yet the only way to be remarkable is to do just that.”
Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.
By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.
Purple Cow , the book by Seth Godin , which talks of doing something remarkable to stand out of the clutter , to me , has the following key lesson.
All Marketers are Liars By Seth Godin relates the concept of authentic storytelling to creating purple cows(something remarkable).The central idea that resonated with me , in terms of modern day marketing , is as follows:
Authentic storytelling by creating frames understanding the worldview of a consumer , would resonate with the consumer, make him tell a bigger lie to himself supporting his own worldview. The best case is when the consumer is willing to spread this lie to more and more of his friends and acquaintances , with passion.
This would thus make the idea spread.Fibs as against frauds can be used to support the story being told to the consumer.