As a MARKETEER, are you SURE you know all the “P”’s of MARKETING?This is the RAREST yet MOST IMPORTANT..

Adopted from the following great insight shared by Seth Godin

Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.

By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.