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Tag: Purpose maximizers vs profit maximizers

  • Moving from profit maximizers to purpose maximizers

    Motivation 2.0 or the Carrot and Stick motivation method believed in providing extrinsic rewards for maximizing profit.

    In short the rationale was , give rewards for producing expected behavior and adhering to compliance standards.

    Whereas the modern day knowledge worker age motivational skills is based on intrinsic motivation wherein a sense of autonomy , mastery and sense of purpose inspires the knowledge worker to come up with more creative and innovative work.

    Hence Motivation 3.0 is all about Purpose Maximization.

    Adopted from Daniel Pink’s book Drive

  • This quote clearly differentiates between “Profit Maximizers” and “Purpose Maximizers”

    Adopted from Simon Sinek’s quotes , the quote clearly differentiates between money and purpose and mentions how purpose is the sole way for engaging people towards a JUST CAUSE.

    “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”

  • Why new business models demand a new motivational technique?

    Motivation 2.0 or Carrot and Stick Motivational technique suffers from the following drawbacks as a result of which due to emergence of modern day business models , the need is to have a new Motivational technique i.e. Motivation 3.0

    1. As human beings we are intrinsically motivated by a SENSE of PURPOSE not extrinsically motivated by the CARROT and STICK method
    2. Economists of the modern day are slowly realizing that we human beings are full fledged human beings NOT single minded economic ROBOTs
    3. Work emerging in the modern era is more “right brain” creative & innovative as opposed to “left brain” oriented compliance seeking routine bound

    Adopted from Daniel Pink’s book Drive