Why new business models demand a new motivational technique?

Motivation 2.0 or Carrot and Stick Motivational technique suffers from the following drawbacks as a result of which due to emergence of modern day business models , the need is to have a new Motivational technique i.e. Motivation 3.0

1. As human beings we are intrinsically motivated by a SENSE of PURPOSE not extrinsically motivated by the CARROT and STICK method
2. Economists of the modern day are slowly realizing that we human beings are full fledged human beings NOT single minded economic ROBOTs
3. Work emerging in the modern era is more “right brain” creative & innovative as opposed to “left brain” oriented compliance seeking routine bound

Adopted from Daniel Pink’s book Drive