Who is a Choice Architect?
Be a good choice architect and see how you can bring about changes in human behavior by using the right nudges.
A good choice architect uses precision, context and intelligence to nudge people towards the right decisions.
Such a person can be a teacher, doctor, nurse or even a person who designs the school cafeteria menu placing healthy food at locations catching eyeballs preventing overconsumption of candies and brownies.
In his book the author defines such a person as follows:
For another insight around proper decision making, please visit this link:
https://viewpointsunplugged.com/need-help-for-a-decision-making-conversation-three-steps/
To know more about the author Richard Thaler and his work, please visit this link:
https://www.ubs.com/microsites/nobel-perspectives/en/laureates/richard-thaler.html