Who is a Choice Architect?

Be a good choice architect and see how you can bring about changes in human behavior by using the right nudges.

A good choice architect uses precision, context and intelligence to nudge people towards the right decisions.

Such a person can be a teacher, doctor, nurse or even a person who designs the school cafeteria menu placing healthy food at locations catching eyeballs preventing overconsumption of candies and brownies.

In his book the author defines such a person as follows:

For another insight around proper decision making, please visit this link:

https://viewpointsunplugged.com/need-help-for-a-decision-making-conversation-three-steps/

To know more about the author Richard Thaler and his work, please visit this link:

https://www.ubs.com/microsites/nobel-perspectives/en/laureates/richard-thaler.html