Why are Nudges important?

The power of subtle nudges and their significance to choice architects in influencing desired behavior has been wonderfully illustrated by the author Richard Thaler in his book Nudge.

The following insight inspired from the book sums up the definition of a well defined nudge and its impact in implementing a desired change.

As mentioned by the author it is the responsibility of a good choice architect to implement them in a manner that it subtle yet produces desired behavior in the most productive manner.

To know the power of default options in decision making please visit this link:

https://viewpointsunplugged.com/the-power-of-default-option/

To know more about the author and his work please visit:

https://sites.prh.com/nudgethefinaledition