The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make.”
The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars
“All marketers are storytellers. Only the losers are liars”
The following self help and motivational insight has been adopted from Seth Godin’s Godin’s book Linchpin
“The combination of passion and art is what makes someone a linchpin.”
The following self help and motivational insight has been adopted from Daniel Pink’s book Drive
“In the mid-1960s, two soon-to-be-legendary University of Chicago social scientists—Jacob Getzels and Mihaly Csikszentmihalyi—began studying the elusive subject of creativity.”
The following self help and motivational insight has been adopted from Chip Heath’s book Switch
“What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?”
The following self help and motivational insight has been adopted from Chip Heath’s book Switch
“A good change leader never thinks, “Why are these people acting so badly? They must be bad people.” A change leader thinks, “How can I set up a situation that brings out the good in these people?”
The following self help and motivational insight has been adopted from Daniel Pink’s book A Whole New Mind
“Asking “Why?” can lead to understanding. Asking “Why not?” can lead to breakthroughs.”
The following self help and motivational insight has been adopted from Charles Duhigg’s book The Power of Habit
“If you want to do something that requires willpower—like going for a run after work—you have to conserve your willpower muscle during the day,”