Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
Adopted from the following great insight shared by Seth Godin from his book Tribes
“In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”
Adopted from the following great insight shared Seth Godin from his book Tribes
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“We train the factory workers of tomorrow. Our graduates are very good at following instructions”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“In a factory, doing a job that’s not yours is dangerous. Now, if you’re a linchpin, doing a job that’s not getting done is essential.”