Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“In 2003 pharmaceutical companies spent more on marketing and sales than they did on research and development. When it comes time to invest, it’s pretty clear that spreading the ideas behind the medicine is more important than inventing the medicine itself.”
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“There are two ways the linchpin can use “No.” The first is to never use it. Amazingly there is a second kind of linchpin. This person says “no” all the time.”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“Expertise gives you enough insight to reinvent what everyone else assumes is the truth.”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“When people realize that they are not a cog in a machine, an easily replaceable commodity, they take the challenge and grow”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“You can see your marketplace as being limited, a zero sum game, a place in order for one win person to win, another must lose. Or you can see it as unlimited.”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“If you want a job where it is okay to follow the rules, don’t be surprised if you get a job where following the rules is all you get to do”
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“You become indispensable merely because you are different, but the only way to be indispensable is to be different. That’s because if you’re the same, so are plenty of other people“
Adopted from the following great insight shared by Seth Godin from his book Linchpin
“Now the only way to stand out is to create something worth talking about, to treat people with respect and to have them spread the word”