Adopted from the following insight shared by Seth Godin from his book Linchpin
“The goal was to leverage and defend the system, not the people”
Tag: Seth Godin quotes
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This is what is meant by a WORLDVIEW
Adopted from the following insight shared by Seth Godin from his book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make.”
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Realizing this simple truth can make better Marketers
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization”
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This is what happens when consumers feel cheated
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.”
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This is the mistake MOST marketers make
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
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This is the science behind buying pattern of consumers
Adopted from the following great quote of Seth Godin from his book All Marketers Are Liars
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
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A common pattern found in successful product organizations
Adopted from the following great insight shared by Seth Godin
“The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”
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This is what a woodpecker’s obsession can teach us
Adopted from the following great insight shared by Seth Godin
“And yet the real success goes to those who obsess. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”
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This is Remarkable Marketing!!
Adopted from the following great quote of Seth Godin
“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”
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This is why Open Source software is ruling the modern era
Adopted from the following great quote of Seth Godin
“The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.”