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Tag: Seth Godin quotes

  • What is it that TRULY defines an ARTIST?

    The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin

    An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.

  • Which is that THING that comes in between effective change management?

    The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”

  • What explains the COMMON pattern in all our DECISIONS?

    The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    A worldview is the lens used to look at every decision a person is asked to make.”

  • As a MARKETEER have you exploded this MYTH yet?

    The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

  • As a MARKETEER how AUTHENTIC are your STORIES?

    The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    All marketers are storytellers. Only the losers are liars”

  • The TWO ingredients of all LINCHPINS..

    The following self help and motivational insight has been adopted from Seth Godin’s Godin’s book Linchpin

    The combination of passion and art is what makes someone a linchpin.”

  • Biggest ROADBLOCK to effective CHANGE IMPLEMENTATION..

    The following great marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”

  • How does STORYTELLING relate to MUSIC?

    The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    Your STORY is a SYMPHONY, not a NOTE

  • As a MARKETEER are you making the same MISTAKE?

    The following marketing insight has been adopted from Seth Godin’s book All Marketers Are Liars

    We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”

  • Are you too making the MISTAKE of chasing too many CUSTOMERS?

    The following self help and marketing insight has been adopted from Seth Godin’s book Purple Cow

    Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?”