The following self help and motivational insight has been adopted from the following great quote of Seth Godin
“Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, drive through the other barrier. And after you’ve done that, to do it again the next day.” ..
The following self help and motivational insight has been adopted from the following great quote of Seth Godin
“Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, drive through the other barrier. And after you’ve done that, to do it again the next day.” ..
The following marketing insight has been adopted from the following great quote of Seth Godin
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”
The following self help and motivational insight has been adopted from Seth Godin’s great quote..
“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”
The following self help and motivational insight has been adopted from Seth Godin’s inspirational quote..
“And yet the real success goes to those who obsess. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”
The following self help and motivational insight has been adopted from Seth Godin’s book Linchpin
“Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”
Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve ,highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.
Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.
Adopted from the following great insight shared by Seth Godin
Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.
By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.
Adopted from the following great insight shared by Seth Godin from his book Linchpin
Adopted from the following great insight shared by Seth Godin from his book Linchpin highlights how a LINCHPIN turns out to every BOSS’s delight.
“What the boss really wants is an artist, someone who changes everything, someone who makes dreams come true. What the boss really wants is someone who can see the reality of today and describe a better tomorrow. What the boss really wants is a linchpin.”