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Tag: Simon Sinek

  • What is meant by “Celery Test”?

    Simon Sinek mentions about this in his book Start With Why.

    When the WHY is communicated clearly by the leader in an organizations it appropriately acts as a FILTER for all decision making even for folks at the lower level based on the clearly stated WHY.

    Thus any decision making , hiring , strategies , partnerships , tactics should all be made to pass through the Celery Test and the test would pass only if the WHY stated by the founder percolates right down to the lowest level in the organization to create the desired impact.

  • United had TED ,Delta launched SONG but both failed , WHY?

    In order to compete with the iconic brand SouthWest Airlines in the economy airline segment , United launced TED while Delta Airlines launched SONG.

    Both these brands failed.It is not because of WHAT they did it is because noone was convinced WHY the brands existed in the first place.

    SouthWest on the other because of their very clear and crisp messaging and communication of their WHY was able to have loyal customers unlike Delta and United.

    Without a clear sense of WHY in their messaging the customers had to judge TED and SONG solely on price or convenience.

    This the major reason both the brands failed.

    Adopted from Simon Sinek’s book Start With Why

  • Characteristics of “Gut Decisions”

    “Gut Decisions” just feel right.

    It all happens in the part of the brain known as the LIMBIC BRAIN.

    It is not an accident that we use the word “feel” to explain those decisions.

    The reasons that gut decisions feel right is because the part of the brain that controls them also controls our feelings.

    Adopted from Simon Sinek’s book Start With Why

  • What characterizes leaders we are drawn towards?

    We are drawn to leaders who are good at communicating what they believe in.

    Their ability to make us feel like we belong , to make us feel special , safe and not alone is part of what gives them the ability to inspire us.

    These are leaders whom we consider great and have the ability to draw us close and command our loyalty.

    This results in the formation of strong bonds which is so very human.

    Think of Steve Jobs , Martin Luther King Jr.

    Adopted from Simon Sinek’s book Start With Why

  • Why “Manipulations” are stressful and costly?

    Manipulative strategies to drive results are costly and stressful to the entity wanting to drive results.This becomes a challenge when funds are not available to drive manipulative strategies.

    On the other hand knowing that an entity has a loyal customer and employee base not only reduces costs , it provides massive peace of mind as well.It gives the feeling that “We’re in this Together”.

    Adopted from Simon Sinek’s book Start With Why

  • When does “Manipulation” fail and “Inspiration” works?

    Manipulations are perfectly valid strategy for driving a transaction or for any behavior that is only required once or on rare occasions.For e.g. Rewards used by the Police Department.

    In any circumstance when a person or organization wants more than a single transaction manipulations do not help and only loyalty , lasting relationship comes to the rescue.

    Adopted from Simon Sinek’s book Start With Why

  • Why doing “Repeat Business” is NOT same as “Customer Loyalty”?

    Repeat business is when people do business multiple times.

    Loyalty is when people are willing to turn down a better product or  a better price to continue doing business with an entity whom they are loyal towards.Loyal customers do not bother to research the competition or entertain other options.

    All it takes for REPEAT business is manipulations.

    Adopted from Simon Sinek’s book Start With Why

  • The quote that best defines a “Team”

    “A TEAM is NOT a group of people who WORK TOGETHER.

    A TEAM is group of people who TRUST EACH OTHER.”

    Thus trust outlines High Performing , Trust Worthy Teams.

    Adopted from Simon Sinek’s quotes

  • Defining a “Community”

    “A COMMUNITY is a GROUP of PEOPLE who AGREE to GROW together.”

    Knowing this definition makes it easier for us to understand the importance of having people in a TEAM who BELIEVE in what a LEADER believes and more importantly the power of SOCIAL BONDS.

    Adopted from Simon Sinek’s quotes

  • Great Leaders spread “Leadership as a Disease”

    Adopted from the following great quote of Simon Sinek , this is what Great Leaders are known for and hence they are so meticulous about Succession Planning.

    “The GREATEST contribution of a LEADER is to MAKE OTHERS LEADERS.”