Why doing “Repeat Business” is NOT same as “Customer Loyalty”?

Repeat business is when people do business multiple times.

Loyalty is when people are willing to turn down a better product or  a better price to continue doing business with an entity whom they are loyal towards.Loyal customers do not bother to research the competition or entertain other options.

All it takes for REPEAT business is manipulations.

Adopted from Simon Sinek’s book Start With Why