Look at the success of companies like Apple , Microsoft , SWA and you realize how the combination of a person who knew WHY and a person who knew HOW resulted in such an iconic organization. Paul Allen had the HOW whereas Bill Gates had the WHY to create a PC industry and Microsoft cameContinue reading “Why the combination of CEO with “WHY” and COO with “HOW” is a deadly combo?”
Tag Archives: Start With Why
How the Idea Diffusion curve can serve as a radar to customer loyalty
The Idea Diffusion curve highlights the Innovators and early adopters as the ones who are not risk averse when it comes to trying out NEW products These are ones who love experimenting and whose word of mouth truly matters Thus a company who creates a new product should first try to impress and attract theseContinue reading “How the Idea Diffusion curve can serve as a radar to customer loyalty”
Why NURTURING of WHY in an organization is important?
Many iconic organizations go through a phase when WHY goes fuzzy. The WHY espoused by an iconic leader goes missing in the absence of an infinite minded successor whom focuses on WHAT instead of WHY.This is shown in the curve where the WHY plateaued after some time. This manifests itself in terms of lack ofContinue reading “Why NURTURING of WHY in an organization is important?”
Understanding the difference in approaches between Wright Brothers and Samuel Langley
Wright Brothers as well all know invented the first airplane. But if we look book at history we can find that Samuel Langley was more equipped than the Wright Brothers , yet could not achieve what the Wright Brothers did. Langley had a passion for aeronautics and knew WHAT he needed to do.He did notContinue reading “Understanding the difference in approaches between Wright Brothers and Samuel Langley”
Understanding differences between “Vision” & “Mission” Statements
The VISION Statement is the PUBLIC statement of the founder’s intent , WHY the company exists. It is like the VISION of the future which does not exist now. The MISSION statement is the description of the route or guiding principles , HOW the company intends to create the future. In all iconic organizations beContinue reading “Understanding differences between “Vision” & “Mission” Statements”
Good Successors keep the WHY alive
Visionary founders of iconic companies e.g. Apple , SouthWest , CostCo who espoused the WHY – the reason the company existed have always been meticulous doing succession planning. This is because when the visionary founder is no longer around and the WHY goes fuzzy it can even lead to the demise of the company. HenceContinue reading “Good Successors keep the WHY alive”
What makes SouthWest Airlines so good at Succession Planning?
One of the main reasons SouthWest Airlines over the years has been so good at SUCCESSION planning is because its JUST CAUSE is so much deeply ingrained in its CULTURE and hence the CEO’s who have taken over from the co-founder Herb Kelleher have embodied the CAUSE. Adopted from Simon Sinek’s book Start With Why.
What do John Sculley , Kevin Rollins & Jim Donald have in common?
Apple is known for the vision of Steve Jobs and his co-founder Steve Wozniak. Dell Inc is known for the visionary founder Michael Dell. Lastly Starbucks the iconic coffee chain is known for the vision espoused by Howard Schultz. John Sculley succeeded Steve Jobs at Apple , toppled him and eventually took Apple , aContinue reading “What do John Sculley , Kevin Rollins & Jim Donald have in common?”
Winning “minds” or “hearts” – Which is more difficult?
The HEART represents the LIMBIC or EMOTIONAL brain which does not have power to interpret language.It can only understand signals. MIND represents the RATIONAL BRAIN the part that understands reason and logic for e.g – comparison of features in a product and associated benefits. This is why WINNING HEARTS is much more difficult , needsContinue reading “Winning “minds” or “hearts” – Which is more difficult?”
What happens when WHY goes fuzzy?
Knowing your WHY as an individual or an organization is the ONLY way to maintain lasting success and have a greater blend of innovation and flexibility. When a WHY goes FUZZY , it becomes very difficult to maintain growth , innovation and inspiration to drive the original success.In such cases MANIPULATION and NOT INSPIRATION dominatesContinue reading “What happens when WHY goes fuzzy?”
