Are you having TROUBLE trying to ARTICULATE your ORGANIZATION’S VISION and MISSION statements?This would HUGELY HELP..

Adopted from the following great insight shared by Simon Sinek from his book Start With Why

The VISION Statement is the PUBLIC statement of the founder’s intent , WHY the company exists.

It is like the VISION of the future which does not exist now.

The MISSION statement is the description of the route or guiding principles , HOW the company intends to create the future.

In all iconic organizations be it Apple , SouthWest Airlines , CostCo there is a clear difference between these two statements on the basis of WHY and HOW respectively.