Schmoozing for Entrepreneurs

The term “schmoozing” is related to make more social connects & contacts.This is the prerequisite for entrepreneurs of start ups in the modern era.

In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing”  and the need of it wherein he makes a mention of the fact that:

The most important thing is “NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.”

Thus for running a successful start up in this hyper mediated age we need to improve our social connects to broaden our reach.