Schmoozing for Entrepreneurs
The term “schmoozing” is related to make more social connects & contacts.This is the prerequisite for entrepreneurs of start ups in the modern era.
In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he makes a mention of the fact that:
The most important thing is “NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.”
Thus for running a successful start up in this hyper mediated age we need to improve our social connects to broaden our reach.