Victorinox is the iconic manufacturer of Swiss Army knives.
Their business model hit a huge low when after 9/11 the US government banned the presence of knives in flight luggage.
In spite of this they did not lay off people and in turn came up with new innovations and products to make up for the loss due to sale of Swiss Army knives.
Source – moneyinc.om
Read more about unique characteristics of this company from the following link
https://moneyinc.com/victorinox-watches/
Victorinox is the iconic manufacturer of Swiss Army knives which for a long time served as souveneirs or gift items.
80% of its revenues used to come from the sale of these knives.Post 9/11 there was a ban related to carrying these in the hand luggage.This was a huge setback and the jobs of a lot many employees was at stake.
Victorinox believes in playing infinite games and used it cash reserved to encourage and innovate even further to compensate for the loss of revenue from Swiss knives.
This infinite mindset paid rich dividends and led to the birth of watches and fragrances as new product segments.
This example cited from Simon Sinek’s Infinite Game goes a long way in showing why possessing a long term mindset would surpass all obstacles.