Victorinox and its Infinite mindset

Victorinox is the iconic manufacturer of Swiss Army knives which for a long time served as souveneirs or gift items.

80% of its revenues used to come from the sale of these knives.Post 9/11 there was a ban related to carrying these in the hand luggage.This was a huge setback and the jobs of a lot many employees was at stake.

Victorinox believes in playing infinite games and used it cash reserved to encourage and innovate even further to compensate for the loss of revenue from Swiss knives.

This infinite mindset paid rich dividends and led to the birth of watches and fragrances as new product segments.

This example cited from Simon Sinek’s Infinite Game goes a long way in showing why possessing a long term mindset would surpass all obstacles.

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