“Art of the Start” by Guy Kawasaki mentions some very important points on “pitching” for entrepreneurs.

One such concept is “Answer the Little Man”.

When you are trying to make a point , be it in a presentation to a venture capitalist or to an audience , always imagine a SMALL MAN sitting on your shoulder and asking the question ” SO WHAT “ after every point is made.

This way we would make more relevant & easily understandable comments.

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