Pile On Motivation

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Category: Book review

  • Are you LOOKING for an AWESOME LEADERSHIP TRAIT?Learn this special trait from Nelson Mandela..

    Adopted from the following great insight shared by Simon Sinek

    Nelson Mandela had perfected this leadership art.Practicing being the last to speak is by no means a weak trait of leadership.

    It needs great subject matter knowledge , empathy and listening skills in giving everyone in a group a chance to express their views and synergize the findings at the end.

    This is an art he had learned from his father while accompanying him for tribal meetings.

    True principle centred leadership needs empathy , listening skills to make the members in the group feel as if they belong..

  • Are you RISK AVERSE yet WANTING to PROGRESS?A RUDE SHOCK awaits you..

    Adopted from the following great insight shared by Simon Sinek

    “Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.”

  • Are you LACKING in SELF CONFIDENCE?Lots to learn from this MASTERPIECE..

    Adopted from the following great insight shared by Simon Sinek

    “Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response.”

  • Are you planning to START a BUSINESS?This is how you should CHOOSE your TEAM..

    In this world it is impossible to satisfy everyone and neither should we attempt to do it.

    Human beings crave for social bonds and feel safe and trustworthy in the company of those who believe in what we believe.No con no trickery plain and simple truth.

    So when we attempt to do something novel there will be skeptics who will be cynical.We should choose a company of people who believe in what we believe to create magic.

    “If you want to achieve anything in this world, you have to get used to the idea that not everyone will like you.”

  • Are you SICK of your CURRENT WORKPLACE?Adopt the FISH PHILOSOPHY to REJUVENATE yourself..

    The following 4 key tenets as mentioned in the Fish philosophy are absolutely vital in our modern day workplaces.

    1. Play – Think work as play to get rid of boredom in order to make work enjoyable
    2. Choose Your Attitude – Without bothering about extraneous situations , circumstances , caustic people around , choose your own attitude and make work enjoyable by choosing a positive attitude.
    3. Be Present – Enjoy the present moment without cribbing about the past and future which are not in our control.
    4. Make it their day – Even though we may be having a rough time at work , there may be a lot of people in our workplaces who may need our help and affection.By helping them and relating to them we can make their day without being selfish enough to just think about our gains.

  • Are you a MARKETEER, yet NOT AWARE of the IDEA DIFFUSION CURVE?This is where you START ..

    Gordon Moore’s idea diffusion curve is a very important lesson to keep in mind for marketers.Knowing this helps to position a product and target to specific groups of customers.

    There are 4 categories of people talked about here –

    1. Innovators – These are the ones who always like experimenting with new products and take the maximum risk when it comes to trying out a new product.
    2. Early Adopters – These like innovators come a little late in the game but are very open to try out new products and experiment a lot.

    Once innovators and early adopters like a product they like spreading the idea virus to the rest of the following groups which may be their friends , followers , family etc.

    3. Early and late majority – These are the ones who buy a product only when the word has spread about the benefits of the product. They are risk averse and listen to the advise of the 1st two groups and buy a product. But they form the mass market share.

    4. Laggards – These are people who buy a new product only when the old product is no longer is use in that age. For example these are the ones who started buying smartphones when they realized key pad phones were going out of the market.

  • Does your MARKETING STRATEGY FOCUS on EARLY ADOPTERS?This is WHY you should START with THEM..

    Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve ,highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.

    Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.

  • As a MARKETEER, are you SURE you know all the “P”’s of MARKETING?This is the RAREST yet MOST IMPORTANT..

    Adopted from the following great insight shared by Seth Godin

    Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.

    By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.

  • Are you FAILING to ADOPT a GOOD HABIT?Learn how to TRIGGER the HABIT LOOP..

    Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit

    Habits develop in a region of limbic brain named “basal ganglia”.

    The habit loop consists of three components.

    1)Cue – The trigger based on which brain decides whether to consider sequence of actions as habits.

    2)Routine – Repetitive sequence of mental , emotional , physical activities that form a repetitive routine.

    3)Reward – The reward that is expected out of automating the loop whether good or bad .

    It is the ability of the brain to continuously automate repetitive patterns as habits to reduce size of brain and increase efficiency of the brain.

    This is an awesome book to understand how to develop good habits & update wrong habits with nicer habits..

  • Are you an ETERNAL PESSIMIST?Wise words to change you for good..

    Adopted from the following great insight shared by Simon Sinek

    “I find, when you’re an optimist, life has a funny way of looking after you.”