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Category: Book review

  • Picture Superiority Effect in Storytelling?

    Picture Superiority Effect in Storytelling?

    What is the Importance of Picture Superiority Effect in Storytelling?

    We all know pictures speak a thousand words. The concept of Picture Superiority effect n effective Storytelling has been highlighted by Carmine Gallo in The Storyteller’s Secret.

    All great Storytellers use pictures effectively in their presentations.

    Rather than using bullets in presentations, next time you deliver a compelling presentation think about using more easy to comprehend images.

    This phenomenon has been mentioned in research as Picture Superiority effect as mentioned in this below insight

    For another such interesting insight from the same book please visit:

    https://viewpointsunplugged.com/why-should-you-pick-a-worthy-adversary/

    To know more about the author Carmine Gallo please visit:

    https://www.carminegallo.com/

  • Importance of Analogies in Storytelling

    Importance of Analogies in Storytelling

    Understand why Analogies are needed in Storytelling

    The importance of using analogies in storytelling has been beautifully highlighted by Carmine Gallo in The Storyteller’s Secret.

  • Why should you pick a WORTHY ADVERSARY?

    Why should you pick a WORTHY ADVERSARY?

    Benefits of picking a Worthy Adversary

    In his best selling book The Storyteller’s Secret, Carmine Gallo enlightens us on the benefits of picking up a worthy adversary to help course correct.

  • The story of Steve Jobs reinventing music industry

    The story of Steve Jobs reinventing music industry

    Pitch perfect Steve Jobs reinventing the music industry

    In his best selling book, The Storyteller’s Secret, Carmine Gallo highlights the immense story telling capability of Steve Jobs reinventing the music industry.

  • Why should we SMILE MORE?

    Why should we SMILE MORE?

    The benefits of SMILING MORE

    In his best seller, The Storyteller’s Secret, Carmine Gallo highlights the benefit on smiling and should serve as a ready reckoner as to why we should smile more.

  • TWITTER FRIENDLY HEADLINE

    TWITTER FRIENDLY HEADLINE

    What is a TWITTER FRIENDLY HEADLINE?

    In his best selling book The Storyteller’s Secret, Carmine Gallo highlights the importance of using a twitter friendly headline to make storylines stronger and more effective.

    Limiting our idea to 140 words is a very effective way to express our idea in a concise manner.

    If we are not able to summarize our idea crisply we would not be able to explain the same to evangelists.

    As mentioned in this insight by Carmine Gallo it is thus imperative to take a leaf out of Twitter and make our ideas concise

    Please read below another such wonderful insight inspired from the same book:

    https://viewpointsunplugged.com/the-story-of-steve-jobs-reinventing-music-industry/

    To know more about the author please visit:

    https://www.carminegallo.com/

  • Why do PICTURES speak THOUSAND words?

    The science behind pictures speaking a thousand words

    Neuroscience has explained why Pictures are more powerful than words. The reason why pictures speak thousand words has been highlighted by Carmine Gallo in his best seller.

  • How Richard Branson benefitted from Dyslexia

    How Richard Branson benefitted from Dyslexia

    How did Ricard Branson use dyslexia to his advantage?

    Sir Richard Branson suffered from dyslexia but little do everyone know how he used dyslexia to his advantage and became an iconic legend.

    Carmine Gallo illuminates us on this very interesting story about the legend himself which should serve as an inspiration to many.

  • SEVEN DIGIT USA Phone Numbers

    SEVEN DIGIT USA Phone Numbers

    What is the mystery behind Seven Digit USA Phone Numbers?

    Yet another fabulous insight provided by Carmine Gallo in his best selling book The Storyteller’s Secret, illuminates us on the quirk of seven digit USA phone numbers.

    Since human memory has a limitation in terms of processing of information at a time, phone numbers are of 7 digits.

    Human brain can remember 3 to 7 digits at a time and hence making phone numbers beyond 7 digits will pose challenges in memorizing the same.

    The insight below mentions this reason in details

    For another such interesting insight please read this post:

    https://viewpointsunplugged.com/how-does-pixar-storytelling-guideline-look-like/

    To know more about the author please visit this link:

    https://www.carminegallo.com/

  • Learnings from Elon Musk’s Powerwall pitch

    Learnings from Elon Musk’s Powerwall pitch

    Key Lessons from Elon Musk’s Tesla Powerwall pitch

    The pitch on Tesla Powerwall provided by Elon Musk is a classic example of creative storytelling by bringing in a Hero-Villain perspective in storytelling.

    Carmine Gallo highlights this aspect in his book The Storyteller’s Secret.