What is the Importance of Picture Superiority Effect in Storytelling?

We all know pictures speak a thousand words. The concept of Picture Superiority effect n effective Storytelling has been highlighted by Carmine Gallo in The Storyteller’s Secret.

All great Storytellers use pictures effectively in their presentations.

Rather than using bullets in presentations, next time you deliver a compelling presentation think about using more easy to comprehend images.

This phenomenon has been mentioned in research as Picture Superiority effect as mentioned in this below insight

For another such interesting insight from the same book please visit:

https://viewpointsunplugged.com/why-should-you-pick-a-worthy-adversary/

To know more about the author Carmine Gallo please visit:

https://www.carminegallo.com/