Neuroscience says so – Pictures enable effective Storytelling

In his best selling book named The Storyteller’s Secret Carmine Gallo highlights the importance of PICTURES to enable EFFECTIVE STORYTELLING.

“Using pictures to tell stories is a technique well established in the neuroscience literature in a concept called picture superiority. Researchers have found that if you simply hear information, you will recall about 10 percent of the content. If you hear the information and see a picture, it’s likely that you will retain 65 percent of the content.”

Carmine Gallo