The typical journey of a good story has been wonderfully illustrated by Seth Godin in All Marketers are Liars.
Tag: Storytelling tips
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Why does COGNITIVE SCIENCE stress STORYTELLING?
Cognitive Science Stress on Storytelling
Inspired from the book Drive by Daniel Pink, this insight explains why cognitive science puts so much of stress on storytelling.
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What makes OPENING LINE PIVOTAL to STORYTELLING?
Opening Line is Pivotal to Storytelling
This fascinating insight inspired from Daniel Pink’s book Drive illuminates us as to why the opening line is so pivotal to effective storytelling.
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What made BRYAN STEVENSON TED TALK so popular?
What’s special about Bryan Stevenson TED Talk
Bryan Stevenson TED Talk is one of most watched TED Talks of all time. The insight inspired from Carmine Gallo’s book The Storyteller’s Secret enlightens us on the reasons.
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How does PIXAR STORYTELLING GUIDELINE look like?
Understanding Pixar Storytelling Guideline
The insight inspired from Carmine Gallo’s book The Storyteller’s Secret, throws light on Pixar Storytelling Guideline for effective storytelling.
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STARTLING TRUTH on DREAM SPEECH
Did you know this Startling Truth on the Dream Speech?
Dr Martin Luther King’s Dream Speech as iconic as it is had a twist to it. Know this startling truth on the dream speech as mentioned by Carmine Gallo.
In his book The Storytellers Secret, Carmine Gallo talks at length about Martin Luther King Jr’s iconic Dream speech.
He mentions that Dr King was such a wonderful innovator that he even tweaked the original content of the speech to make it more appealing to the masses.
“I have a Dream” was never part of the original speech. The incorporation of this speaks volumes about his storytelling skills.
This book is a masterclass and is a must read for all of you who want to become a good storyteller.
Highlighted below is another wonderful insight from this book:
https://viewpointsunplugged.com/three-components-of-inspiring-stories/
To know more about Carmine Gallo please visit:
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BUSINESS PLAN on COCKTAIL NAPKIN
Know the iconic business plan crafted on the Cocktail Napkin
In the book, The Storyteller’s Secret, Carmine Gallo highlights the iconic business plan that was crafted on the cocktail napkin.
The message behind this is that an idea needs to be simplistic enough to explain in easy terms.
As you can see in the insight mentioned below a casual conversation led to the birth of the iconic SouthWest Airlines
Like the business plan about SouthWest Airlines, Carmine Gallo mentions wonderful other facts on storytelling in his book.
Another such insight has been mentioned below.
https://viewpointsunplugged.com/the-15-percent-rule-at-3m-corporation/‘
To know more about the author Carmine Gallo, please visit the below link:
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POWER of ANAPHORA in STORYTELLING
The Power of Anaphora in Storytelling
Citing the example of Dr King’s “Dream Speech” Carmine Gallo highlights the power of anaphora in storytelling in his book The Storyteller’s Secret.
The iconic I HAVE A DREAM SPEECH originally did not even have the word “I have a Dream”.
Several repetitions at the start of the sentence multiplied the power of the speech
Illustrated below is the example mentioned by Carmine Gallo from the iconic speech
Mentioned below is another such wonderful insight from the same book:
https://viewpointsunplugged.com/how-does-pixar-storytelling-guideline-look-like/
To know more about the author Carmine Gallo please read this link below:
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Picture Superiority Effect in Storytelling?
What is the Importance of Picture Superiority Effect in Storytelling?
We all know pictures speak a thousand words. The concept of Picture Superiority effect n effective Storytelling has been highlighted by Carmine Gallo in The Storyteller’s Secret.
All great Storytellers use pictures effectively in their presentations.
Rather than using bullets in presentations, next time you deliver a compelling presentation think about using more easy to comprehend images.
This phenomenon has been mentioned in research as Picture Superiority effect as mentioned in this below insight
For another such interesting insight from the same book please visit:
https://viewpointsunplugged.com/why-should-you-pick-a-worthy-adversary/
To know more about the author Carmine Gallo please visit:
